How to become a music influencer

An influencer is a recent term that rose along with the rise of the Internet. With the advent of social media and video streaming channels, users started producing niche content that helped amass a large number of followers. Any social media user or video streamer who has large followers or fan base is known to be an Influencer.

What is influencer marketing?

Many brands and businesses seek to hire an Influencer marketer to promote their brand or services. It’s a great tool to bring attention to a new product or brand. You can leverage the power of a popular celebrity to grab people’s attention. For those with a smaller marketing budget, you can collaborate with popular social media celebrities or musicians.

Only rather than needing to convince a well-known athlete or film star to use and talk about your product for a 30-second commercial or print ad, you can get a notable YouTube, Twitter, Switch, or other social media platform influencer to promote your product. This will help save you a lot of money on advertising.

Are there many music influencers?

There are many music influencers on the internet who have been continuously churning good music for free. In fact, most of these musicians come up with new music from their bedroom. The minimally installed equipment and a microphone are enough for them to create music.

Kristin Mcquaid, Ave, Niana Guerrero, Johnny Orlando, ValentinOliva, and Lewis Capaldi are a few of the most popular dance and music influencers on the internet.

On average, Americans listen to almost five hours of music a day, over 30 hours a week. Younger listeners are even more passionate, dedicating nearly 40 hours a week to music consumption. Most people choose to listen to music on their smartphones. This is the reason why many brands seek music influencers to promote their products on the internet.

You have great chances of being noticed when you have a surmounting number of followers. Brands often seek influencer marketers with 10,000–50,000 followers or more. They often use talent scout companies and software to hire one.

Instagram has taken a huge leap by introducing Paid Partnership Feature. Music influencers can partner with different brands and use the paid partnership feature on Instagram to highlight that they’re partnering with so and so brand for this new video or image.

So, let’s talk about the possibility of you becoming a music influencer. If you have musical talent or an ear for good music, or you can write about music and have an aficionado to become an internet celebrity, then becoming a music influencer should be your goal.

7 Tips to Become a Music Influencer

Becoming a music influencer is definitely worth it as even micro-influencers can earn a few thousand dollars per post these days. It’s a rewarding occupation that can get you tons of money and followers in the case that you prepare for it thoroughly.

Think, Breathe and Eat Music

As you have embarked on a mission to become a music influencer, your primary priority should be to immerse yourself in music. The more you listen to and learn about different types of music, popular genres, and artists, the better it’ll be for you.

You can’t possibly become an influencer if you don’t follow the latest music trends and don’t listen to new releases. One of the best ways to stay in touch with new music is to read music-related news, article, and blogs.

If you dislike a certain genre, that’s Ok. You can always narrow down your focus and concentrate on a few closely related genres.

Design a Content Strategy

The next step is to design a content strategy. Determine what type of content you want to publish. Not all contents on the internet are the same. You can choose from blog posts, photography, interviews, video interviews, music analysis, and video journals.

Writing a blog post about a new release, music, artist, genre, or anything related to music is quite popular among many music influencers.

You can take a step ahead and create niche videos focusing on music curation, talking about the new releases, reviewing musical instruments, etc. These are the best ways to amass a large following.

Write about Music

This is the important part because you’ll be spending the heck of the time writing a piece. Great content drives the success of your strategy.

A pro tip for any NOOB writer is that, if you don’t know how to pen down an article, you should first take a class. There are many great writing workshops available on the internet that you can easily take up and learn the craft in a matter of a few weeks.

You’d continuously need to keep writing to perfect your craft. Refer to many great articles you can find on the internet or magazine about music. This will give you a better idea of how to summarize your ideas into a piece of content.

Music fans love long-form content, while studies prove that the ideal length of a blog post amounts to 1600 thousand words.

Choose the right channels

Finding the right channels to deliver your content is equally essential to ensure the success of your content strategy.

Facebook, Instagram, and YouTube are undeniably the most popular marketing channels. The three channels gather over 2 Billion active members. If you want to start a platform of your own, you can always look for buying a domain and creating a new website. For video blogging, YouTube is almost irreplaceable.

Don’t be disappointed if you fail to amass a number of subscribers in the beginning. It often takes time to gain traction in social media, the best idea is to keep penning down your content and publishing it.

Take photos and tag people

You can write excellent posts, but nothing can replace images. Images have a powerful way of connecting to the audience. It’s easy to describe the emotion of a situation by an image. Hence, if you add images to your blog post, or better yet a video, your content is more likely to be consumed.

It’s important to tag those involved in your post. It’s a great opportunity to grow the popularity of your content along with giving due credit to people who helped you create your content.

Collaborate with other influencers

It’s a great idea to collaborate with other influencers because marketing works both ways. Although they’re your competitor, you can leverage their influence to gain additional views and subscribers to your content. Likewise, they’ll enjoy the leverage of your influence. It’s a win-win situation because each influencer gets to approach a brand new audience group

Many collaborators often come together to complete certain content. This is very common among many YouTubers who contribute to other YouTuber’s content.

Here is the detail info graphics on how to become a music influencer?

Stay consistent

Don’t be disappointed if you fail to get a good amount of views and subscribers to your channel. Every influencer starts with zero subscribers. Many influences even fail to get over 100 subscribers until they’ve created 10+ content. It takes time to gain traction but the idea is to never give up.

Remain consistent with your goal and keep creating new content. Influencers have to maintain the same level of activities week after week if they want to keep the audience engaged and interested in their posts.

Becoming a music influencer is a challenging and time-consuming process, but it has high rewards. Get in touch with Rick Perdian -an event and Music Management consultant to learn more tips and tricks about becoming a music influencer.